NIKE
Product and service innovations in commerce, retail and business operations
A selection of consumer and business-to-business projects completed in partnership with Nike during my tenure at R/GA. Case study reviews available upon request.
Move to Zero—Sustainability Landing Page
A destination for responsible-minded audiences, Members with a sustainability affinity, and industry experts to learn more about Nike’s sustainable materials, circular design methods, and in-store services & offerings.
Nike Mamba Week
Kobe Bryant often said the work he was most proud of was passing on his Mamba Mentality to the next generation.
We partnered with Nike to continue Kobe’s legacy with Mamba Week: A 5-day program that unpacks Kobe's mentality along with the tools —training, running, learning — to practice it.
Each day represented one of Mamba’s values: Passion, Focus, Honesty, Fearless, Optimism. Together, it added up to a week dedicated to inspire a younger generation to be better today than they were yesterday.
Nike Gameday
A platform for Nike’s contracted teams to place their custom futures orders, and manage funds across the departments in their organization.
Nike Elite
A platform for Nike athletes to order merchandise using their contracted allotment.
Athlete Passport
Partnering with Nike Sports Research Lab (NSRL) to create a seamless service experience to learn more about athletes’ physical capabilities, goals, and performance.
Nike Assist Touchscreens
Created to support consumers’ retail journey by allowing both consumers and store associates to find product, even if the store didn’t carry a specific item.
Trial Run
Trial Run service at Nike retail locations was created to facilitate a running shoe trial experience that centered around preference. Studies showed that for runners, the best running shoe for your running style was most reflected by the comfort you felt, which in turn led to fewer injuries.
